Digital Marketing Trends

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• January 30, 2023
• Blog
• Creative, Design, Technology
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Digital Marketing Trends: What’s New and What’s Next?

Digital marketing is constantly evolving, and staying on top of the latest trends is crucial for businesses looking to stay ahead of the competition. From social media to artificial intelligence, here are some of the top digital marketing trends to watch in 2021 and beyond.

1. Social Media Dominance

Social media continues to be a dominant force in the digital marketing world, with platforms like Facebook, Instagram, and Twitter offering businesses the opportunity to connect with their target audience on a personal level. In fact, 54% of social media users use social media to research products (GlobalWebIndex). This trend is expected to continue, with social media advertising spending projected to reach $102 billion by 2023 (eMarketer).

2. Video Marketing

Video marketing is becoming increasingly popular, with 86% of businesses using video as a marketing tool (Wyzowl). Video content is highly engaging and can help businesses connect with their audience in a more personal way. In addition, video content is more likely to be shared on social media, increasing its reach and potential impact.

3. Voice Search Optimization

With the rise of smart speakers and voice assistants like Amazon Alexa and Google Home, voice search optimization is becoming more important for businesses looking to improve their search engine rankings. In fact, 55% of households are expected to have a smart speaker by 2022 (OC&C Strategy Consultants). Businesses should focus on optimizing their website content for voice search queries, including long-tail keywords and natural language.

4. Artificial Intelligence

Artificial intelligence (AI) is becoming more prevalent in digital marketing, with businesses using AI-powered tools to automate tasks, personalize content, and improve customer experiences. In fact, 80% of businesses plan to use chatbots by 2020 (Oracle). AI can also help businesses analyze data and gain insights into customer behavior, allowing them to make more informed marketing decisions.

5. Personalization

Personalization is becoming increasingly important in digital marketing, with customers expecting personalized experiences and content from businesses. In fact, 80% of customers are more likely to do business with a company that offers personalized experiences (Epsilon). Businesses can use data and AI-powered tools to personalize content and messaging for each individual customer, improving engagement and loyalty.

In conclusion, staying on top of the latest digital marketing trends is crucial for businesses looking to stay ahead of the competition. From social media dominance to artificial intelligence, these trends offer businesses new opportunities to connect with their target audience and improve their marketing strategies.

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Sources:

• GlobalWebIndex: https://www.globalwebindex.com/reports/social
• eMarketer: https://www.emarketer.com/content/global-social-networking-ad-spending-2020
• Wyzowl: https://www.wyzowl.com/video-marketing-statistics-2020/
• OC&C Strategy Consultants: https://www.occstrategy.com/en/insights/the-rise-of-voice-activated-devices
• Oracle: https://www.oracle.com/a/ocom/docs/aicpa-wp-2019.pdf
• Epsilon: https://www.epsilon.com/us/resources/2018-consumer-email-trends-report